We like to create software + user experiences.

We are the best at what we do.


We work in weekly iterations.

You can have one or several developers working on your project. This depends on the scope. For starters 25 hours a week is a good speed (one developer). Our biggest client asks for as many hours as we can.



We are in constant communication by email, basecamp, skype, or agile zen.

  • The goal of this page was to inform community managers the meaning of engagement and doing inbound marketing in the process of doing so.

    We came up with a 5 folds single page where we display the information neatly and give the opportunity to share it easly using social media.

    Skills: Ruby, Sinatra, Javascript, JQuery, CSS

    Run time: 2 weeks.

  • Viva la familia is an Univision TV show run by Todobebe.

    In collaboration with Todobebe's development team, we came up with the design and CSS/HTML implementation of their website.

    Skills: Design, Photoshop, CSS, HTML, Javascript

    Run time: 2 months.

  • Futuro Común is a consulting company dedicated to sustainable mitigation of engagements between communities and enterprises.

    Skills: Ruby, Rails, Cucumber, Test/Unit, ActiveScaffold, Git

    Run time: 6 weeks.

  • Esturisti.co is a set of tools created for the travel and hospitality industry.

    For esturisti.co we have developed and designed a set of tools that integrate with Facebook very well.

    Skills: Ruby, JavaScript, Facebook integration, HTML/CSS.

    Run time: Ongoing.

  • This is one of the pages created with the page creator of Esturisti.co. You can create this page in less than 5 minutes with the creator. You just fill out a form of content we ask you and click. This landing page is fully integrated with Facebook, letting your users login with their Facebook account.

    We have developed and designed a set of tools that integrate with Facebook.

    Skills: Ruby, JavaScript, Facebook integration, HTML/CSS.

    Run time: Ongoing.

  • This is one of the pages created with the page creator of Esturisti.co. You can create this page in less than 5 minutes with the creator. You just fill out a form of content we ask you and click. This landing page is fully integrated with Facebook, letting your users login with their Facebook account.

    We have developed and designed a set of tools that integrate with Facebook.

    Skills: Ruby, JavaScript, Facebook integration, HTML/CSS.

    Run time: Ongoing.

  • Tio Simon is a legendary character for Venezuelans, he inspired many and took our ethnic folkloric music everywhere.

    In honor to Simon Diaz we created this game for www.rallyonrails.com.

    Skills: Ruby, JavaScript, HTML/CSS, Game development.

    Run time: 48 hours.

  • We take screenshots of your app, analize the AARRR metrics and give you reports of it.

    For AARRRminder we have designed this app based on AARRR metrics teachings of Dave McClure. This is a work in progress.

    Skills: Ruby, JavaScript, HTML/CSS.

    Run time: Ongoing.

  • Nude Skin is a medical spa in Cancun, Mexico. The concept is very feminine and chic, bringing the user the best experience possible.

    Skills: Tumblr, HTML/CSS, JavaScript, Photoshop.

    Run time: 1 month.

  • Empren-d is a monthly Mexican entrepreneurial magazine. We handled their web presence from start to finish creating a CMS for easily uploading content, updating the site every time a new edition is out.

    Skills: Ruby, Rails, JavaScript, CMS, Git, Design.

    Run time: ongoing

  • Allard Software requested our help designing and implementing the marketing site for their product called File Transfer App. The idea behind it was to create a site were we explain the product's features as well as registering user interested on it.

    Skills: Javascript, Ruby, Rails, CMS, API interaction

    Run time: 2 months.

  • A company dedicated to appraise and defend insurance claims. They needed a site to advertise their services and approach us to run all aspects of the project. It was particularly fun because we got to dedicate time creating their copy. Thanks Wordventory!

    Skills: Sinatra, CSS, HTML, Design, Photoshop, Copy

    Run time: 1 month.

  • Bolsitos de Colores is an internal product were we set to sell woman purses. This allow us to try different concepts on the landing pages and help us tremendously to understand the physique of the people on the internet.

    We ran several experiments that allowed us to extrapolate that knowledge into our consulting work.

    Skills: Ruby, Sinatra, Design, Photoshop, HTML, A/B Test

    Run time: ongoing.

  • When we were first approached by the S.K.O.W team to develop their branding, we were very excited given the style of the brand.

    S.K.O.W is a high end fashion shoe designer label, that represents funky, rare and unique styles.

    Skills: Brand development, Illustrator, Sketching

    Run time: 2 weeks

  • When the guys from Bite approached us with their need for a branding creation, we immediately felt the vibe of the project.

    Bite is a restaurant/cafe where you can go to experience the best wines and tasca products (cheese trays, sandwiches, etc.) there are in the market. Their branding had to speak that. The colors and fonts used in their branding are used in combination to express their concept, and roots. A modern place where you can go have a drink, eat or hang out.

    Skills: Brand development, Illustrator, Sketching

    Run time: 2 weeks

  • If you want to eat the best mediterranean food, you need to order from Haifa's. This is food made with love and of course you can taste this.

    Their brand needed to say this, classy yet artisanal, mediterranean yet worldwide, simple yet sophisticated. The typography used describes Haifa's at a glance.

    Skills:Brand development, Illustrator, Sketching

    Run time:1 week

  • In music, dynamics normally refers to the volume of a sound or note, but can also refer to every aspect of the execution of a given piece, either stylistic (staccato, legato etc.) or functional (velocity). - Wikipedia

    Crescendo Music Group gives marketing, sales, and strategy service to different music labels in the industry. Their branding needed to express this, simple yet smart Crescendo brand wanted to express exactly what the music term is.

    Skills: Brand development, Illustrator, Sketching

    Run time: 1 week

  • Experience in projects ranging in scope and style affords Mishu Inc. exceptional expertise when working with contractors and architects. Her strong textile and furniture background make her projects extra special, as Mishu is able to design one of a kind furniture pieces for her Clients.

    If you know mishu, you know her fabulous style, her brand needed to say this, simple, elegant and simply fabulous!

    Skills: Brand development, Illustrator, Sketching

    Run time: 1 week

  • Refresh Maracaibo is a technology meetup held in Maracaibo, Venezuela.

    Their manifesto say: Let’s gather great minds, let’s share all of our knowledge, let’s all grow and learn, let’s promote local talent, let’s be more than we think can be, let’s make our cities better.

    Skills: Brand development, Illustrator, Sketching

    Run time: 1 week

  • Haifa's team also approached us to create their stationary and packaging.

    Creating a simple, organic and earthy solution, for the stationary we went for recycled paper, and for the packaging we created labels that can be used for any size or shape of container.

    Skills: Stationary, business cards, printing, packaging

    Run time: 3 weeks

  • Sexy in the Kitchen is a unique experience that is more than a cooking class…it’s a night out!

    Their brand and packing solution, had to speak this, simple, sexy, fun! We created labels for them to put on their gorgeous balsamic and olive oil bottles. Shirts, stationary, pencils, etc.

    Skills: Stationary, business cards, printing, packaging

    Run time: 2 weeks

 

IVAN ACOSTA-RUBIO

Learned to walk in a boat and tranined as a Mathematician. Now studies Biology to draw inspiration for softwate systems.

@ivanacostarubio
github.com/ivanacostarubio
ivanacostarubio.com

BELLATRIX MARTINEZ

One of the bakers at bakedweb :) live and breathe design and good user experience.

@bellatrixmartnz
github.com/bellatrixmartinez
thinkux.tumblr.com

HUGO RINCON

Software Engineer, Venezuelan. passionate about web application development. JS and Ruby are my weapons of choice!

@hugoerg56
github.com/hugoerg56

LOUIE DIMAANO

Proud Filipino "Pinoy" who wants to extends the spirit and culture of being hospitable, warmth, helpfulness.

ORLANDO DEL AGUILA

Rails developer, fan of good testing, when he's not drinking coffee, writes clean and beautiful Ruby code.

@djlandox
github.com/orlandodelaguila

Company Timeline:

Bakedweb was founded by Bellatrix Martinez and Ivan Acosta-Rubio.

Hugo Rincon and Louie Dimano joined the team.

Orlando del Aguila joined the team.